Greenwashing

Greenwashing

I came across an interesting term today - Greenwash (a portmanteau of green and whitewash) a term used to describe the practice of companies disingenuously spinning their products and policies as environmentally friendly, such as by presenting cost cuts as reductions in use of resources. It is a deceptive use of green PR or green marketing. The term green sheen has similarly been used to describe organizations that attempt to show that they are adopting practices beneficial to the environment.

The above definition is from wikipedia and was coined by NY environmentalist Jay Westerveld to address the fake Green of hotel companies which requested guests reuse their towels to "save the environment" whilst reducing the hotel costs and increasing profits.  

It is important to us all to champion the green lifestyle and promote changes that will help save our environment but we need to make sure that those who changes are real and will make a measurable difference not only in the immediate action but also in the thought behind the action.

Lets ask questions from companies who are using the advertising style and make sure the actions match the talk.

Thank you, Paul

Posted by Florida Eco Products at 6/9/2009 7:53 AM
Categories: uncategorized
Tags: energy conservation living green florida eco products water conservation
 

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