I came across an interesting term today - Greenwash (a portmanteau of green and whitewash) a term used to describe the practice of companies disingenuously spinning their products and policies as environmentally friendly, such as by presenting cost cuts as reductions in use of resources. It is a deceptive use of green PR or green marketing. The term green sheen has similarly been used to describe organizations that attempt to show that they are adopting practices beneficial to the environment.
The above definition is from wikipedia and was coined by NY environmentalist Jay Westerveld to address the fake Green of hotel companies which requested guests reuse their towels to "save the environment" whilst reducing the hotel costs and increasing profits.
It is important to us all to champion the green lifestyle and promote changes that will help save our environment but we need to make sure that those who changes are real and will make a measurable difference not only in the immediate action but also in the thought behind the action.
Lets ask questions from companies who are using the advertising style and make sure the actions match the talk.
Thank you, Paul
Facts:
75% less energy is used with an Energy-Star labeled compact flourescent lightbulb (CFL) compared to a standard incandescent bulb.
Energy Star was introduced by the EPA as a voluntary labeling program designed to help identify energy-efficient products
CFLs last up to 10 times longer and save $30 over the life of the bulb
CFLs produce less than 100 degrees of heat compared to haolgen bulbs at 1'000 degrees
Replacing one bulb prevents the release of 300 pounds of carbon dioxide in just one year
Switching just one bulb off in every houshold would reduce carbon dioxide by 90 billion pounds per year
If each home replaced five frequently used lightbulbs with CFLs, close to $8 billion a year in energy costs could be saved.
see our website for Feit Ecobulb low mercury CFLs
Facts from article by Mathew Emerzian and Kelly Bozza / McClatchy-Tribune Newspapaers
Tampa Bay customers can visit www.tampaelectric.com for FREE CFL bulbs for completing an on-line Home Energy Audit